The Now Now marks the group's second full-length release in as many years, following Humanz, which was their first album since 2011. Gorillaz also released a second new song from The Now Now, the lively dance-ready instrumental "Lake Zurich." Black shows up as the band's real-life guitarist, mimicking the song's tasty licks (played on the record by GRAMMY-winning guitar great George Benson) while interacting with the animated troublemakers.Īll of the action and hijinks of the "Humility" video fit the song's funky trip-pop perfectly. In the video, directed by Gorillaz' co-founder Jamie Hewlett, the cartoon characters wreak havoc on Los Angeles' world-famous Venice Beach, with singer 2D roller-skating up and down the boardwalk and other members sabotaging street basketball games and dominating at beach chess. Ahead of its release, the band hsa treated fans to two new songs, including "Humility," complete with a playful music video featuring rocker/comedian Jack Black.
Analysis of Album Art + Codes and Conventions of a.Specific Album Art/Digipak Analysis (I'm With You.Music Website Analysis - Gorillaz Website (.Analysis of Previous Student Work - (If You Talk T.Music Video Analysis - 'It Will Rain' by Bruno Mars.Reflective Summary: Problems During the Editing Pr.Specific Album Art/Digipak Analysis - (The Secret.Specific Album Art/Digipak Analysis (The Chaos - T.Music Video Analysis - 'The Masterplan' by Oasis.Problems & Solutions: Digipak Construction Process.The 'beachsite' allows you to interact with almost everything, revealing band artwork, an entertaining online Plastic Beach adventure game, a chatbox to engage in virtual conversation with band members, song downloads and overall, allowing visitors to thoroughly explore the island. Whenever I listen to this album, I often buy into this 'alternate world' the band aim to create and therefore, the idea of visually portraying this 'alternate world' in which fans can completely immerse themselves in, is ingenious. The Kong studios-esque interactive "Beachsite" enables fans to escape to the fictional world of Plastic Beach, a concept on which the Gorillaz based their third studio album 'Plastic Beach' (2010) upon. For example, G-Player (access to storyboards, games, discography), Mailing List (fans feel 'exclusive') and the Plastic Beach portal which is also advertised on the main body of the homepage.
Moreover, the navigation bar presents various tabs which unveil different portals within the site. On the navigation bar situated at the header of the website, there is an opportunity to register/login as a Gorillaz website member and gain an 'exclusive' status which allows fans to enter special competitions and receive newsletters, thus creating a close, intimate connection between the audience and the band.
The fact that the Outkast rapper possesses a wide fanbase and is more of a worldwide star, means that fans from around the globe that visit the Gorillaz website will most likely acknowledge his guest contribution and become persuaded to listen to the new track.all at the click of a button. Although Murphy is animalised and quite unidentifiable, André is still recognisable (depsite his masked face) due to his signature top hat (an element that constructs his regular star-image). This banner features the Gorillaz logo from the 'Plastic Beach' album and an animated picture of 2D, Murdoc and guest contributors LCD Soundystem's James Murphy and Outkast's André 3000. The web banner reads '' and beneath is an interactive banner promoting the band's latest 12 minute track and music video 'DoYaThing'. Unlike any other I have come across, this website could keep me informed and entertained for hours on end. The fabulous fictional universe of Gorillaz is not only explored through their CGI-based music videos, but also through the website a place where fans can really indulge in the fascinating and intriguing world of the animated band. A music website that I have always adored is - promoting British virtual band/supergroup, Gorillaz.